Fabric softener can make towels feel softer, but the coating it leaves on fibers can reduce absorbency with repeated use. If absorbency is the priority, using little or none is often preferable while following the care label. Rough towels can also result from excess detergent, hard water, or overdrying.
Decide whether softness or absorbency matters more
Conventional softener lubricates fibers and reduces friction, but that surface effect can make water penetrate less readily. For bath or kitchen towels that need high absorbency, try several loads without it and compare.
Do not answer stiffness by adding more product
Too much detergent or poor rinsing can leave residue that stiffens fabric. Reduce dosing to the recommended amount, avoid overloading the washer, and use adequate rinsing before assuming softener is needed.
Avoid softener on performance towels when the label prohibits it
Microfiber, cleaning cloths, and some sports towels depend on a specific fiber structure. A coating can reduce water or soil pickup; the product care label overrides a general recommendation.
Avoid excessive drying heat to preserve feel
Overlong drying can stiffen fibers and wear loops. Remove towels when dry and shake them before or after to restore loft. If they smell musty, correct washing and complete drying rather than masking odor with fragrance.
Sources
- American Cleaning Institute — Laundry Basics — Sorting, dosing, fabric-care, and laundering practices guided by care labels.